DIP2017: Workshop 01 Social Design: A new challenge that defies ways of thinking (Part 2) (TH/EN)

As the four teams has now entered the Incubation phase of Designing Impact Program 2017. After the first part of the peer review workshop, let see who would join the four teams in the second part of the workshop.

Key Insight:

Design for social innovation revolves around relationship-building and in-depth user involvement, urging people to visualize a common goal.

Design Thinking

a new design approach to innovation that makes it possible to create user-centered products, services, and businesses. Design thinking aims to offer new alternatives to problem-solving, integrating design practice with other related sciences. Thus, designers are required to have knowledge in interdisciplinary fields to be able to arrive at innovative solutions for users.

Design Thinking
By Saranont Limpananont, designer and co-founder, Studio Aeroplane Co., Ltd. – one of the facilitators

What each team is doing is like a snooker ball striking into the other balls. What are you tackling and what do you aim for?

At the core of design thinking lies divergent and convergent thinking to explore many possible solutions. Designers must truly understand the elderly who is the target group, rather than creating designs based on their own assumptions. Divergent and convergent thinking often times allows a designer to receive feedback from the target group that can be used to improve the design. Defining a problem is important as it guides the effectiveness of prototype testing. A problem can be defined either on the need basis or the user basis.

Understanding global trends, ways of thinking and behavior
By Kalaya Kovidvisith, co-founder, Fabcafe Bangkok – one of the facilitators

As one of the facilitators who joined in to help the teams develop ideas into results, Kalaya further advised that one of the things that make social design more effective is an understanding of the global trends as well as the user’s thinking and behavior. Each team should start with their strengths before looking for gaps to be filled, in order to move forward in a logical direction.

Kalaya also mentioned on data collection. Traditionally, data is often collected via a questionnaire in which the researcher designs the questions. In reality, data gained from such questionnaire is not as accurate as the respondent pick pre-defined answer choices that do not truly represent what they want. In light of this, a new method of collecting data requires the researcher to interview the respondent with a mix of real and extra questions. The researcher must know how to build on the answers to find a common ground from which a project can be developed, combined with global trends that will affect product design/development. The researcher works with these elements in a holistic manner to create a new opportunity.

At the end, each team received some tasks to work on, which will be the focus of the second peer review workshop, including defining the problems, contexts, target groups, and stakeholders. The teams must immerse themselves in their target groups’ perspectives through interviews, additional studies, and research into similar case studies to compare the pros and cons. Stay tuned for more interesting stories in the next peer review article.

Previous article DIP 2017: Workshop 01 Social Design: A new challenge that defies ways of thinking (Part 1)  here

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